Albert Einstein once said,
“Doing the same thing over and over and expecting a different result, is the definition of insanity.” I think we can all agree that the existing start up ecosystem isn’t working for women, literally. Although you can find plenty of literature that promotes the value and power of female leadership and women led companies, in 2018 only 2.2% of the 130 billion dollars were invested in female founder led companies by Venture Capital firms. However, the problem is not just the lack of funding. Money doesn’t guarantee success, if it did, VC’s would not have a failure rate of 30% with another 30% of their investments barely breaking even.